Every shoe brand has its own meaning or symbolism. Some brands symbolize an NBA player or how long a player has been playing. For Example, Jordan is a shoe brand, and it symbolizes the legend of Micheal Jordan and his great plays, and his long history of playing for the Chicago Bulls. Most people do not go for the symbolism, they go for the color or the style, maybe even the shape or form. I personally go for the style, if I feel like a shoe doesn’t suit me, why would I buy it.